Enrolling Now: October

SOCIAL MEDIA 2.0 AND INFLUENCER MARKETING BOOT CAMP

 

@Madelife

Friday, NOVEMBER 17TH

From 8:30am – 3:30

 

Cost: $200

Nail Your Social Media 2.0 + Influencer Marketing Campaign Strategy in a one-day bootcamp

With Keely Nolan, Mavrck; Rachael Cihlar, Match Marketing Group and Andrea Enright, The Boot Factor

Sponsored by SheSays and madelife

Friday,

Madelife
2000 21st Street at Pearl
Boulder CO

Light breakfast, lunch, coffee, tea and snacks provided

This workshop will:
  • Give you the most recent industry knowledge in social media and influencer marketing
  • Deliver a custom social media and influencer marketing strategy for you to implement easily
  • Teach you how to leverage new digital strategies to attract the right customers to your business
  • Align your marketing strategy to tangible results
  • Provide a playbook to designing and launching your own social media and influencer marketing campaigns from start to finish
  • Learn how to sell your strategy into management and/or clients
  • Fun power sessions to get your creative juices flowing
Who should attend:
  • Digital Marketers eager to take their skills to the next level
  • Entrepreneurs looking to streamline and ramp up their current marketing efforts
  • Anyone working in marketing for a brand or agency
  • People looking primarily to sell B2C, with some B2B learnings and tactics
What you’ll leave with:
  • The most current best practices for social media and influencer marketing from people working in it right now, every day
  • A clear direction and focus for your social media and influencer marketing strategy
  • A detailed social media and influencer marketing playbook and strategy customized for your business—in other words your clear and documented action plan (binder and worksheets provided)

    • Social Media 2.0 and Influencer Marketing Bootcamp. Just what I need to rock my marketing…

    Speakers and agenda:

    MORNING: 8:30–9am Check-in

    9–11:45am

      The latest and greatest around social media and influencer marketing — Know the playing field

      Does your social strategy make sense? — Target your audience and messaging, do a social audit

      How do I tell my brand’s story without sounding like a narcissist? — Great content for your brand and goals

    LUNCH: 11:45 – 12:45

    AFTERNOON:

    12:45–3:30pm

      Who are my influencers, where are they, and how do I get them to work with me? — Get started with Influencers

      All sounds great… how do I actually implement this? — What it looks like IRL — launching and analytics

      What to tell your boss: proving the value of social media and influencer marketing — Getting buy-in

    Speaker Bios:

    Keely Nolan, Influence Inspired

    Keely Nolan, Influencer Marketing Expert

    Keely has been in influencer marketing for over 5 years, working with brands such as Horizon Organic, Silk, International Delight, So Delicious and Kroger as well as with agencies Weber Shandwick, Meredith. Formerly with TapInfluence, she currently works in Customer Success at Mavrck, an influencer marketing software company, that scales influencer engagement and most recently ran an influencer marketing shop, Influence Inspired. Keely loves hiking, skiing, bacon, and scary movies.

    Rachael Cihlar, Match Marketing Group

    Rachael Cihlar, Social Media Strategy Expert

    As Social Strategy Manager at Match Marketing Group, Rachael strategizes, designs, implements, and optimizes social and influencer campaigns for consumer brands and their experiential marketing activations. When she’s not creating and sharing content on behalf of brands, Rachael is actively monitoring trends and data in consumer buying behavior and social media. In her free time, Rachael likes to cook and spend time outdoors with her pup, Watson.

    Andrea Enright, The Boot Factor

    Andrea Enright, Storytelling and Content Expert

    Andrea is a small town girl, livin’ in a lonely world. She has run The Boot Factor, a storytelling agency, since 2002, helping clients like Chipotle, Honeywell, Bloomingdales, Daniels College of Business and other unglamorous companies translate, educate, enchant and convert. Andrea is a runner, a mama and a serious garage-sale addict. Her past includes plenty of hitchhiking in dangerous countries and a few minor roles in B-movies for the SyFy Channel.

    Toni Dash, food blogger expert

    Toni Dash, Food Blogger Expert

    Toni is a veteran local food and travel blogger, writer, photographer, & recipe developer. She has been running Boulder Locavore for the past seven years to share uniquely developed seasonal recipes, food and cocktails with a twist, gluten free recipes, and domestic and international travel insights (always with a food theme). She loves partnering with like-minded brands whose products and services mirror her enthusiasm for approachable food that makes the dinner table a bit more interesting.